Jeff Mason Wedding and Portrait Photographer

My buddy Peter Acker posted this on facebook and I have to share it!

Hmm, seems as though Decrmber may not have been the best month to attempt a blog-a-day. My extended family went on a cruise the day after Thanksgiving and I didn’t get back to my computer until the 3rd. There were 3 days gone right from the start. I will have some fun pictures from the trip posted soon.

Now I’m sitting at the airport waiting to catch a flight from Tampa to Seattle. Nothing like flying from one corner of the country to the opposite corner. I don’t mind flying but this trip is pretty draining. I get back on Friday and the leave again on Sunday for 9 days in South Carolina. Back a couple of days before Christmas. So anyway, this is my excuse for choosing a bad month to keep up with daily blogs.

January will be fun. 1/3-1/7 I will be attending a seniors photography conference at Red Rocks Resort in Vegas sponsored by Spa Artists. I’m really looking forward to this to get a lot of good ideas for marketing and products to offer seniors. I really enjoy photographing the kids and plan on really enhancing this area of my business in 2009.

There have been a lot of inquiries from brides getting married in 2009 and even some in 2010. I have not posted my 2009 pricing on my website yet so in you are interested in this information contact me through this blog (see Conact), through my website or call me at 813-240-7597.

I always seem to be able to find some “supposed” reason why I can’t take a few minutes to update my blog. In December I’m going to do another Blog-a-Day for the entire month. I did this a few months ago. I wasn’t perfect, I missed a few days, but it was fun and kept things rolling.

At the moment I’m flying back to Tampa from Boston. I had some business there with a client for my consulting business. Boston was COLD this week but then I understand Tampa was too.

I have one wedding remaining this year. I shot 18 weddings this year. These were either my own or shooting second for friends. I also shot a couple of weddings for Bella Pictures. I’m hoping to have about as many weddings in 2009 but I really don’t want any more than that. A goal for ‘09 is to greatly increase the number of high school seniors photographed.

I am in the process of developing my wedding pricing for next year. Instead of focusing on Collections I am going to give brides more options to build photography packages a la carte. I’ll be adding fun new products so check my website in the Info area under Weddings in the coming weeks.

I’m back in Washington this week doing work for HUD.  With the current environment of the housing market HUD is expecting their business volume to explode.  The problems with Fanny Mae and Freddy Mac is driving business to HUD.  This, combined with recent legislation to assist homeowners with troubled mortgages, has raised concerns within the agency that their current business processes will not be able to effectively service the increased volume.  The consulting company that I work for, along with our partner, have been hired to re-engineer some of their critical internal processes.  I am supporting a lady who is facilitating these business changes and a giant in the industry of Lean Business Process.  Lean follows the principals laid down by Toyota and Henry Ford. It’s purpose is to eliminate waste in the form of unnecessary and/or non-value added process steps and focuses on only the essential steps.  As an example, one of the processes that was being re-engineered required 23 review/approval signatures.  After the team analyzed and re-engineered the process only 3 signatures were required!

For 15 years I have been a consultant implementing finance software systems.  One of the most frustrating things about going into a new client’s business to implement a system has been seeing all of the broken BUSINESS processes and not being able to make the smart changes.  We would point out that, “Well, if you changed x or y in the way you do business not only would it benefit the implementation of this $2 million software that you just purchased but guess what, you probably wouldn’t need the software.”  Of course we couldn’t say that exactly but when we did elude to it we were met with, “Oh, we can’t change that, you are here to implement the software, not change the way we do things.”  The Lean process is different.  With Lean we facilitate meetings that help the business process owners see their broken business processes and re-engineer to processes that eliminate wasted, non-value added activities in day to day operations.

This experience has also helped me with my photography business.  Lean focuses on the customer.  By making my own business streamlined and not wasting energy on inefficient tasks I have been able to free time to devote to taking care of my customers.

It was a little grey in D.C. today but after leaving the office I walked by the White House to snap a few pictures.  Here’s one from the front lawn.

It was a beautiful day in the Capital city today.  A cool front came through Tuesday night and the humidity and temp were down so instead of going directly to subway from the office I decided to walk over to the Mall and get a picture of the Capital. The Mall always has something going on and throughout history has always been a gathering place.  Today wasn’t any different.  It seems as though there are coed adult kickball leagues that play there regularly.  it was fun watching these guys and girls play a game that I haven’t played since grade school and from the looks of it, I’m missing out!

This week I’m in Washington working for one of my consulting clients.  I left my wife, and daughter at home in Tampa to ride out hurricane Fay.  Nice guy, huh?  Unfortunately, I couldn’t do anything about it except make sure the house and yard were secure before I left.  Fortunately, it looks like Fay is going to pass to the east of Tampa which will put them on the side that gets the least wind and rain.  For the most part it’s just going to be a rainy couple of days.

I’m staying at a hotel in Rosslyn that is a block away from the Iwo Jima memorial and only a couple of blocks from the Arlington Cemetery.  These are certainly two of our country’s most precious treasures.  Joe Rosenthal took the original picture of Easy Company raising the flag on Mount Suribachi on February 23, 1943.  Easy Company had been fighting for 4 days and had a casualty rate of almost 40% to date.  The picture that Rosenthal captured was actually the second raising of the American flag.  Joe Campbell captured a lesser known picture of the original flag coming down and it being replaced with the flag that Joe Rosenthal’s famous and moving image captured.

“In that moment, Rosenthal’s camera recorded the soul of a nation.” 
. . .Editors of US Camera Magazine. 

“It was like shooting a football game. You never knew what you got on film.” 
. . . Joe Rosenthal, Photographer

Later today I will be meeting with Elisa and Anthony to take some fun pictures of them before their wedding which will be Oct. 18.  I haven’t had a chance to meet Anthony and it’s been a while since I last met with Elisa so we are going to meet at a coffee shop first and chat for a while.  Check back in a day or so to see the their pictures.

Today I had family session with T and his family.  They drove over to Tampa from the Florida east coast and I’m honored that they would come that far to have family pictures made by me.  Maya is a real cutie.  She is one smart little girl, knows the alphabet, colors, numbers and her address by heart.  On top of that she has wonderful manners; Erica and T are excellent parents!  The session was a lot of fun, we took our time and let Maya get used to the studio.  Between taking the pictures and then going through almost 350 images to make their selections, we spent about 4 hours together.  Here are a couple from the selections they made.

I have to admit, I haven’t been 100% perfect, I missed a couple of days but I tried to make up for them by making multiple entries on a few days.  Is that cheating?  I’m kinda getting into the groove of this and finding it’s a lot of fun.  Time and everything else going on is the challenge.  Like shooting a wedding all day and not getting home until 12:30 a.m. makes it a little hard to get an entry in that day.  Travel and consulting work also makes it difficult.

Thanks to technology, my iPhone, and a really sick App for it, I can now create blogs when away from my home office right on my phone!  Next week I will be D.C. for the entire week and will be trying it out.  I can’t guarantee that the typing will be perfect but I’ll be able to make entries and even upload pictures from my phone! Should be interesting.  Stay tuned.